Effective Date: Wednesday, 26 February 2025

1. Introduction

Asset Plus Development (“Asset Plus”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (www.assetplus.com.pk) and use our Services. By accessing our website, you consent to the practices described in this policy.

2. Information We Collect

2.1. Personal Information

We may collect personal information that you voluntarily provide, such as:

• Name
• Email address
• Phone number
• Mailing address
• Any other details provided when contacting us or registering for services

2.2. Non-Personal Information

Automatically collected data may include:

• IP address, browser type, and operating system
• Referring URLs and pages visited on our website
• Time and date of visits and duration of sessions

2.3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyze usage patterns, and deliver targeted content. You can control cookies through your browser settings; however, disabling cookies may affect the functionality of certain features on the website.

3. How We Use Your Information

We use the information we collect to:

• Provide and Improve Services: Respond to inquiries, process transactions, and enhance the overall user experience.
• Communication: Send you updates, newsletters, or promotional materials (with your consent), and respond to your requests.
• Analytics: Understand how users interact with our website to improve its performance and functionality.
• Legal Compliance: Comply with applicable laws, regulations, and legal processes.

4. Disclosure of Information

4.1. Third-Party Service Providers

We may share your personal information with trusted third-party service providers who assist us in operating the website, conducting business, or servicing you, under confidentiality agreements and for purposes consistent with this Privacy Policy.

4.2. Legal Obligations

Your information may be disclosed if required by law, regulation, or a valid legal process, such as a court order or government request.

4.3. Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the relevant third party, provided that they agree to handle your data in accordance with this Privacy Policy.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law.

6. Data Security

We implement reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage is 100% secure.

7. International Data Transfers

Your information may be transferred to and stored on servers located outside of your country of residence. By using our website, you consent to such transfers, provided that appropriate safeguards are in place to protect your data.

8. Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Your Rights and Choices

• Access and Correction: You have the right to access, review, and correct your personal information.
• Deletion: You may request that we delete your personal information, subject to applicable legal obligations.
• Opt-Out: You can opt-out of receiving promotional communications by following the unsubscribe instructions provided in such communications or by contacting us directly.

10. Children’s Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe that we have inadvertently collected such information, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date. Your continued use of the website constitutes your acceptance of the revised policy.

12. Contact Information

For any questions, concerns, or requests regarding this Privacy Policy, please contact us using the details below:

• UAN: +92 311 1786 688
• Email: info@assetplus.com.pk
• Address: Bahria Town, Phase 7, Rawalpindi